Deliverables
Visual Expression, Social Content,
Messaging, Motion, Guidelines
Visual Expression, Social Content,
Messaging, Motion, Guidelines
In recent years, Shell has expanded its business into the home utilities market, offering services such as gas, electricity, and broadband directly to consumers. This shift in its business needs to be reflected in Shell's brand and its experience. How it connects visually and verbally with its new audience is vital to the success of the business.
Shell's new tone of voice is both bold and contemporary, drawing inspiration from its rich heritage and the universally recognized "pecten" symbol. This refreshed approach is simple, direct, and effectively reinforces Shell's brand positioning. It also introduces a more human and authentic aesthetic, offering significant flexibility across all communication platforms.
