Industrial Valley is a cutting-edge manufacturing and logistics hub situated on the Red Sea coast adjacent to King Abdullah Port. Following Its recent rapid increase in growth, the hub underwent a strategic repositioning and brand architecture initiative developed to articulate and showcase its four core strategic advantages and add clarity to the services provided.
A new brand toolkit was developed to embody the new statement of intent: Think Ahead, Stay Ahead. At the heart of the creative solution is the "pathway to growth" narrative. The dynamic “path,” asset is derived from the brand symbol and serves as the key visual and a unifying thread across all communications. The resulting system delivers energy and flexibility while maintaining strong visual consistency across every brand touchpoint.
