Deliverables
Brand Strategy, Brand Architecture, Brand Identity,
Brand Livery Design, Brand Interior, Brand Typeface Design,
Iconography, Brand Signage, Wayfinding, Brand Guidelines
Brand Strategy, Brand Architecture, Brand Identity,
Brand Livery Design, Brand Interior, Brand Typeface Design,
Iconography, Brand Signage, Wayfinding, Brand Guidelines
As part of an extensive business transformation, Spain’s national airline Iberia undertook a comprehensive overhaul of its brand strategy and visual identity. To reinvigorate the brand experience, a fully integrated 360-degree approach was developed across a wide range of touchpoints. The resulting dynamic look and feel delivers a more contemporary expression of Spanish identity, aligning the airline more closely with its renewed positioning and forward-looking ambitions.
The refreshed brand identity and visual language establish a clear, cohesive system that translates seamlessly across all brand touchpoints. A newly crafted wordmark works in harmony with the dynamic symbol, while red is elevated as the primary brand colour, supported by yellow accents. The brand expression is further brought to life through a distinctive photography style that captures authentic moments and evokes a sense of journey. A bespoke typeface and custom iconography complete the system, delivering clarity, consistency, and flexibility across every application.
