Deliverables
Strategy, Brand Identity, Motion,
Social Content, Guidelines
Strategy, Brand Identity, Motion,
Social Content, Guidelines
Sutton is one of London’s greenest and most secure boroughs containing no less than 16 parks. The buzz of well-established bars, pubs and local restaurants such as Brasserie Vacherin and The Grumpy Mole complete the picture of a friendly, lively neighbourhood. 9 public libraries and 2 theatres add to the fabric of Sutton’s community and Sutton Court is at the heart of it all.
The brand strategy and identity are anchored in the core proposition Live, Work, Play, expressing a community spirit where everyday needs are within easy reach - minimising commutes, enhancing convenience and fostering community. This vibrant community ethos are brought to life through a bold colour palette, distinctive graphic language, lifestyle photography, and confident messaging, which together create engaging and inspiring communications.