Deliverables
Strategy, Brand Identity, Social Content,
Motion, Messaging, Guidelines
Strategy, Brand Identity, Social Content,
Motion, Messaging, Guidelines
FFWD is a nationwide pre-accelerator programme designed to help early-stage, tech startups develop a strong foundation for growth by providing intensive guidance, mentorship, and resources to prepare them for a full accelerator programme or further funding. It focuses on validating ideas, refining business models, and preparing for pitch decks and funding rounds.
The new rebrand aims to create a more dynamic, fresh, and youthful brand aesthetic. The change is in response to increased competition while reflecting the organisation's goal to engage with a younger target audience interested in starting new companies. This bolder tone of voice will resonate with aspiring entrepreneurs and ultimately help boost the number of successful startups across the country.
