Deliverables
Strategy, Brand Identity, Social Content,
Motion, Messaging, Packaging, Guidelines
Strategy, Brand Identity, Social Content,
Motion, Messaging, Packaging, Guidelines
'Beekeeping entrepreneurs' Andrew Smith and James Bell have transformed their passion for honey into a thriving new venture. Their company, Smith & Bell, based in Warwickshire, produces high-quality honey sourced from the Midlands and surrounding areas. The launch of their pure organic honey range marks the beginning of a broader collection of unique honey-based products for consumers. Smith & Bell aims to build strategic partnerships with local markets, artisans, and culinary experts to bring their distinctive offerings to an ever-wider audience.
Smith & Bell's fresh, new brand identity aims to move away from the more classic 'honey brand identity' approach toward a simpler, sleeker and more dynamic visual language. This is supported by a tone of voice which is direct, familiar and friendly and together provides the brand with a more modern aesthetic that will ensure a consistent, contemporary feel across all communications.
