Deliverables
Strategy, Naming, Brand Identity, Photography,
Motion, Messaging, Wayfinding, Signage, Guidelines
Strategy, Naming, Brand Identity, Photography,
Motion, Messaging, Wayfinding, Signage, Guidelines
The Royal Greens Golf & Country Club provides an exclusive golfing experience within one of the region's finest sports and leisure destinations. With its world-class golf course design and luxurious award-winning clubhouse experience, Royal Greens sets a new high standard in luxury golfing throughout Saudi and the Middle Eastern region. This latest venture underlines the countries commitment in putting Saudi Arabia on the global golfing map while encouraging the sport internally. Together with its Red Sea coastal location, Royal Greens will play a vital role in stimulating the countries tourism offer within Saudi and across the MEMA region.
As a premier par-72 championship destination, this 6,900-yard course features 18 expertly designed holes set against stunning panoramic views of the Red Sea. Royal Greens has established itself as a global icon for the sport, famously serving as the inaugural venue for Saudi Arabia's first professional men's and women's events: the PIF Saudi International and the PIF Saudi Ladies International. Its reputation as a world-class host is further cemented by headline tournaments including LIV Golf Jeddah and the Aramco Team Series on the Ladies European Tour.
Inspired by the world’s most prestigious courses, Royal Greens carries a name that reflects a deep-rooted heritage and the classic distinction found across the UK and Commonwealth. The logo's crest contains a pair of crossed golf clubs and ball, flanked by two Arabian oryxes - a majestic species native to Saudi and a classic regional symbol. A royal crown sits above the crest, completing the design and underlining its regal prestige.
